By Sophie Bohanon—
MUNCIE, IN—After helping drive more than $46 million in fundraising support for the YMCA of Muncie, Kristen McConnell, CFRL, has been elevated to Chief Development & Marketing Officer—an updated title that reflects her leadership, results, and 25-year commitment to the organization.
Over the past several years, McConnell has led sustained and significant growth in both annual and capital fundraising, strengthening the YMCA’s financial position and expanding its ability to serve the community. This consistent growth in contributed revenue has been a key factor in the evolution of her title, recognizing the scale, impact, and strategic importance of her work.
Since 2018, McConnell has led the YMCA’s development and marketing efforts, driving year-over-year growth in charitable giving while building a strong pipeline of donors and community partners. Her leadership has been instrumental in major initiatives, including the successful capital campaign for the new YMCA facility in Muncie and a phased capital campaign supporting Camp Crosley YMCA in North Webster.
Importantly, this title change is not a shift in responsibilities, but a recognition of the scope and impact of McConnell’s leadership.
Over her 25-year career with the YMCA of Muncie, McConnell has served in several leadership roles, including Membership Director and Executive Director, building a deep understanding of the organization and the communities it serves.
“Kristen’s impact on this organization is undeniable,” said Chris Butler, President & CEO of the YMCA of Muncie. “Her ability to connect people to purpose and inspire investment in our mission has positioned the YMCA for long-term success. This title better reflects the leadership she has been providing for years.”
McConnell holds her Certified Fund Raising Leader (CFRL) certification through the Indiana University Lilly Family School of Philanthropy.
In her role as Chief Development & Marketing Officer, she will continue leading fundraising, marketing, and communications efforts to ensure the YMCA of Muncie remains strong, sustainable, and focused on serving the community.
For more information about the YMCA of Muncie, visit muncieymca.org